CASE STUDY
Moving Consumers from EV Curiosity to Confidence
Veloz’s Electric For All: The Way Forward is Electric campaign set out to make a complex and often misunderstood industry feel practical, credible, and attainable. The campaign needed to reach EV intenders, first-time buyers, cost-conscious drivers, multicultural audiences, and low-income/disadvantaged communities with clear guidance on cost, charging, range, incentives, vehicle choice, and everyday ownership.
Accent built an integrated Earned and Owned ecosystem that expanded the reach of key initiatives through media relations, influencers, social content, community engagement, Spanish language communications, and paid amplification. Together, these channels ensured consumers encountered trusted EV information across news, social, creator content, search, AI discovery, and the Electric For All website.
Earned media built credibility through service driven storytelling, cultural moment outreach, wire distribution, and AI optimized releases. Owned channels sustained engagement with an always on content engine featuring platform native content, bilingual communications, creator amplification, and community management. Influencers made EV ownership relatable through authentic stories that extended across social, earned media, and the landing page.