Lisette Hoyo
EVP Client Services Director, Managing Partner
- Lisette has over 20 years experience guiding clients to success in both the U.S. general and Hispanic markets.
- Her diverse background includes packaged goods (P&G, Unilever), QSR (Pollo Tropical) automotive (GM), spirits (Bacardi USA), health care (American Heart Association, Kaiser Permanente), and telecom/wireless, (Sprint/Nextel), among others.
- Lisette has overseen development of numerous award winning ad
campaigns, and has been a featured speaker at several Hispanic marketing and industry conferences.
- Prior to joining Accent in 1999, Lisette spent 8 years NYC, where she held leadership positions at FoVa (Grey’s Hispanic agency – now Wing Latino), Gannett Outdoor Group and Hearst Magazines.
- Lisette serves on the AAAA’s Florida Council Board of Governors and is a member of IPG’s MERGE Executive Committee.
- A Miami native of Cuban heritage, Lisette graduated from the University of Florida’s College of Journalism & Communications with a BA in Advertising.
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