Claudia A. Varela
Media Services Director
- During her 14-year career she has developed and deployed media
strategies for major retailers including Sears and K-mart.
- She has also worked with leading packaged goods and OTC marketers
such as P&G, Novartis and Merck, and her distilled spirits experience
includes Diageo.
- In her current role at Accent, she leads the planning and negotiations
process for the U.S. Navy, Farmers Insurance, Brown-Forman, Alltel and American Heart Association, among others.
- She is fully conversant with the entire suite of Nielsen media planning and buying tools as well as media research from MRI, Simmons and
Scarborough.
- Claudia is a graduate of Bernard Baruch College in New York and the
prouc mother of three lovely girls.
- A native of Colombia, Claudia is completely fluent in Spanish and English.
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