The Hispanic market is composed of an incredible mix of cultures; a fusion colored by the history of generations that were born in this country and the hundreds of Latin American immigrants who through the years have braved land and sea in search of a better future. Today, this mix is enriched by life’s experiences, creating new norms in how people live and interact with their community. Hispanics are not impervious to their environment and they adopt new cultural elements with ease. However the roots that help them define themselves as Latinos remain intact and this legacy refuses to forget their heritage. Something that will most likely continue in generations to come.
Today more than ever, the Hispanic market is a force that generates change and exerts its influence on popular culture. As the largest minority, they are assuming a more prominent role in society, which is reflected in the daily dynamics of society in this country.